Analytics agency in Paris, France
Your Analytics partner in Paris
Our expertise in data intelligence & web analytics
In a world where data lies at the heart of strategic decisions, mastering analytics tools has become essential. Our data intelligence and web analytics experts in Paris accompany you in tracking, collecting, and interpreting your data.
Paris: our data analytics services
Data collection and processing
To deliver relevant insights, we implement a precise and customized tagging plan tailored to your business objectives. Our priority is to provide you with all the KPIs necessary to steer and optimize your marketing or commercial strategy.
We also utilize third-party tools to analyze user behavior while adhering to GDPR standards.
The aim of this monitoring is to continuously and in real-time optimize the performance of your investments (both in content and media) by analyzing acquisition or conversion KPIs (CRO), enabling you to enhance the entire marketing funnel.
We focus on the data from your owned media (reach, engagement rate, interactions, views, comments, likes or shares, depending on the platforms). External data outside your environment, including your earned media, are also analyzed using social listening tools.
We can track KPIs such as:
- Share of voice
- Engagement rate
- Popularity index
- Weak signals and trend evolutions
- Mention volumes
- etc.
Reporting and visualization
We organize your key performance indicators (KPIs) clearly and succinctly using interactive dashboards, providing intuitive visualization. Our dashboards are customized to highlight your priority data. We can also generate more advanced reports to conduct deeper analyses while consolidating your data within a single dashboard.
Numbers guide the recommendations
Our experts not only analyze the data but also accompany our clients in optimizing their digital strategy. By combining our expertise in data intelligence with an in-depth understanding of the markets, we help businesses refine their marketing campaigns, enhance the customer experience, and make informed decisions.
Our web analytics & data intelligence tools
The experts at our agency adapt to your environments and constraints. We master various web analytics & data intelligence tools:
- Google Analytics
- Matomo
- Piwik Pro
- AT internet
- Piano Analytics
- Adobe Analytics
- mPath
- Hotjar
- Contentsquare
- Crazyegg
- ABTasty
- Looker Studio
- Tableau
- Power BI
- Talkwakler
- Brandwatch
- Kolsquare
- Radarly
- …
Our references
For over 25 years, Vanksen Paris' analytics and data intelligence experts have collaborated with numerous brands, including Joué Club, LePape, Sensai Cosmetics, Maybelline, Garnier, Essie, Stellantis, Mosl, Barenbrug, Carré de l’habitat, Peugeot, Citroën, DS, ICRC, Thuasne, and more.
Vanksen: your partner in data intelligence and analytics
By choosing Vanksen Paris, you benefit from personalized support and recognized expertise in analytics and data intelligence. Our team offers solutions tailored to your needs and markets.
Paris: contact our web analytics and data intelligence specialists
To learn more about our analytics & data intelligence services in Paris, please contact us.
Vanksen Paris
Adress: 66 rue de Villiers, 92300 Levallois-Perret
Phone: +33 1 55 90 09 10